Side event of the DMEA: “Go to market – legal and commercial aspects for digital health products in Germany”

27 April 2022 | 6:00 p.m. to approx. 9:00 p.m.

The market launch of digital health products in Germany raises many legal and economic questions: What compliance and data security challenges are faced by the German healthcare market? Which key players are relevant for the German healthcare ecosystem and what do targeted sales activities for digital solutions in the German market look like?

For our free evening event "Go to market – legal and commercial aspects for digital health products in Germany", we have teamed up with the full-service agency Digital Health Port to provide you with insights on all relevant aspects of the digital healthcare market. Join us on 27 April from 6:00 p.m. to approximately 9:00 p.m. at our beautiful Berlin premises and look forward to exciting keynotes and new insights. Find us directly behind the main train station – opposite the chancellor's office. Enjoy delicious snacks and the fantastic view over the rooftops of Berlin.

The event is aimed at market participants in the field of digital health and IT as well as digital business cooperation partners.

You can look forward to the following key topics:

  • Commercial (6:00 p.m.-6:30 p.m.)
    • Overview of the German Healthcare market including all the challenges and opportunities
    • The German healthcare ecosystem: components and main actors
    • German healthcare in international comparison: basic principles, different forms (country examples) and what these mean for the sales & marketing activities necessary to enter the German market
    • Sales skills and best practices in Sales on the German Healthcare market & Healthtech Ecosystem
  • Legal (6:30 p.m.-7:00 p.m.)
    • Reimbursement pathways for digital health products
    • Compliance frameworks for cooperation models/healthcare platforms
    • Data security and data protection issues
  • Ask the experts, with snacks and drinks (starting from 7:00 p.m.)

    Expert tables for

    • Direct Sales channel
    • Indirect Sales channel & Ecosystem
    • Legal and compliance aspects

Your speakers:

  • Charlotte Husemann, Lawyer I Senior Associate at Mazars
  • Julia Kleinschmidt, Maître en droit, Lawyer I Senior Associate at Mazars
  • Dr. Roman Krepki, Cyber-Security and Risk | Senior Manager at Mazars
  • Sebastian Retter, Specialist Lawyer for medical law I Salary Partner at Mazars
  • Manouchehr Shamsrizi M.M.P. FRSA, RetroBrain R&D GmbH 
  • Carsten Schmid, Ecosystem Builder, Sales for Digital Health & MedTech
  • Armin Haas, Accelerating Digital Health

Venue:

Mazars Rechtsanwaltsgesellschaft mbH
Alt-Moabit 2
10557 Berlin